Central Pattana invests 1 billion baht in the Greatest Grand Sale 2023 marketing campaign

Whopping (CPN) joined forces with corporations beneath the Central Group umbrella and main enterprise companions to take a position over 1 billion baht in a mid-year gross sales marketing campaign titled The Greatest Grand Sale 2023. The campaign will take place throughout buying centres, department stores, and Central’s on-line platform, providing discounts of as a lot as 80% at 9,500 shops, including over 16,500 manufacturers, from June 1 to July 31 at Central malls nationwide and The Esplanade Ratchada.
Nattakit Tangpoonsinthana, Executive Vice-President of Marketing, said that Central Pattana goals to determine Thailand as “The Best Shopping Destination of Asia” to attract tourists from across the globe. The marketing campaign is anticipated to be the biggest gross sales event of the yr, stimulating the economic system and tourism by producing important cash flow for Thailand in the second quarter.
According to Nattakit, CPN is concentrating on its core energy by leveraging the synergies among all the businesses within the Central Group. He said…
“The campaign ought to appeal to tourists from all over the world, as our malls accommodate all aspects of recent lifestyles, and hyperlink offline and online together nationwide. This campaign aligns with the Tourism Authority of Thailand’s promotion plan for inbound tourism because the number of flights from China has increased, whereas also growing home tourism.”
Piyawan Leelasompop, Vice-President of Marketing at Central Retail Corporation, revealed that tourist gross sales volumes for Central and Robinson department shops elevated by nearly 200% in the first quarter of this 12 months. Central Retail’s revenue grew by 12%, while income increased by 75%.
Piyawan said…
“Central Retail is happy to associate with Central Pattana to stimulate purchasing and spending for each Thai and foreign clients during the campaign. We are able to create a unique experience that goes beyond expectations for our clients, spurring the Thai economy to be extra energetic.”
Tipaporn Prasomsup, Head of Loyalty Programmes at The1, announced that The1 members can earn double the number of The1 points and The1 Exclusive members can earn triple factors for purchases. Members can redeem 200 The1 factors on The1 app to obtain a 100 baht low cost during this marketing campaign, compared to the usual 1,000 points for a a hundred baht discount..

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